PixableSoft

Technology built to move businesses forward.

We design, build, modernize, and scale digital products — combining senior technology leadership, software engineering, product thinking, and AI to turn complex challenges into practical solutions.

Strategy. Architecture. Engineering. AI. Delivery.

Pixable mobile product experience on a smartphone

Trusted by teams across the Americas

About PixableSoft

Technology experience. Entrepreneurial execution.

PixableSoft is a technology consulting and software engineering company based in Argentina, working with organizations and teams across the Americas.

We help companies turn ideas, challenges, and opportunities into digital products that work in the real world. Our work spans technology strategy, software architecture, product development, platform modernization, artificial intelligence, quality engineering, and technical leadership.

Our approach combines the experience of senior technology leaders with the speed and flexibility of a focused engineering team. We can work alongside an existing organization, lead a new initiative, assess and modernize an existing platform, or assemble the expertise required to take a product from concept to production.

We believe good technology is not about using the newest framework or following the latest trend. It is about making the right decisions for the product, the business, and the people who use it.

What We Do

Technology expertise from strategy to production.

Technology Strategy & Advisory

We help organizations make better technology decisions — from architecture and platform strategy to engineering organization design, technical assessments, roadmaps, and modernization plans.

  • Technology Audits
  • Architecture
  • Roadmaps
  • Technical Due Diligence
  • Engineering Strategy
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Software Engineering

We design and build reliable digital platforms, APIs, applications, and services using modern architectures and engineering practices.

  • Web Applications
  • Backend Systems
  • APIs
  • Mobile
  • Cloud
  • Integrations
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AI & Intelligent Products

We help companies identify where AI can create meaningful value and turn those opportunities into production-ready products and workflows.

  • AI Agents
  • LLM Integration
  • Document Processing
  • Automation
  • RAG
  • AI Strategy
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Platform Modernization

Legacy technology should not prevent a business from moving forward. We assess existing platforms and define pragmatic paths toward modern, scalable architectures.

  • Legacy Modernization
  • Architecture Evolution
  • Cloud Migration
  • Performance
  • Scalability
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Product Development

From an initial idea to a production platform, we work with teams throughout the product lifecycle.

  • Discovery
  • Prototyping
  • UX/UI
  • Engineering
  • QA
  • Launch
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Engineering Leadership & Team Augmentation

Sometimes the challenge isn't building software — it's building the organization that can build it. We provide senior technology leadership and specialized engineering expertise that integrates directly with client teams.

  • Fractional CTO
  • Technical Leadership
  • Engineering Teams
  • QA
  • Architecture
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How we work

From problem to production.

A focused path from business problem to production systems — and continuous improvement after launch.

  1. Understand

    We start by understanding the business problem, constraints, stakeholders, and outcomes that matter.

  2. Design

    We design the right technical solution — architecture, product approach, and delivery plan — before scaling execution.

  3. Build

    We build iteratively with senior engineering practices, clear ownership, and continuous feedback.

  4. Launch

    We launch carefully — validating quality, reliability, and readiness for real users and real operations.

  5. Evolve

    We continue improving based on real usage, performance signals, and evolving business needs.

Leadership

Senior technology leaders, hands-on.

Experience building products, organizations, and technology businesses across Latin America and the United States.

Juan Soprano

Founder & CEO

Technology executive, engineering leader, and entrepreneur with extensive experience building products, engineering organizations, and technology businesses across Latin America and the United States.

Juan has led engineering teams, technology organizations, and digital initiatives for startups and global companies, combining hands-on technical architecture with executive leadership and product strategy.

His experience spans software architecture, backend engineering, cloud infrastructure, product development, artificial intelligence, organizational design, and technology transformation.

Tomas Lemos

COO

Tomás Lemos is COO of PixableSoft, bringing nearly two decades of experience across operations, technology, and digital delivery. Before joining Pixablesoft, he led complex global programs and cross-functional teams at G&Co and R/GA, overseeing strategy, delivery, financial performance, and client relationships. At Pixablesoft, he focuses on building the systems and practices that turn ambitious ideas into scalable execution.

Matias Banzas

Partner

I've been passionate about technology since childhood. My IT journey began early with network administration, programming, and web development. Over the years, I've worked in various roles, from system administration to backend/frontend development, utilizing technologies like React, Node.js, PHP, ASP, and .NET. I've contributed to startups, corporate environments, and freelancing projects, with a focus on building scalable systems and efficient applications.

Clients & Industry Experience

Experience across industries. Technology built for different realities.

From global brands and universities to sports organizations, travel companies, retail businesses, technology companies, and digital products, PixableSoft has worked across a diverse range of industries.

That cross-industry experience helps us bring proven ideas from one market into another while understanding that every business has its own customers, operations, technology constraints, and opportunities.

Experience across

  • Sports & Entertainment
  • Retail & Consumer
  • Travel & Hospitality
  • Education & Research
  • Technology & Digital Products
  • Professional Services & Organizations
  • Logistics & Specialized Services

Full client portfolio across industries.

Sports & Entertainment

Digital experiences and technology for sports organizations, entertainment brands, competitions, communities, and fan-focused ecosystems.

Retail & Consumer

Technology experience across consumer brands, retail businesses, customer experiences, and product ecosystems.

Travel & Hospitality

Digital products and technology experience across travel, hospitality, tourism, and guest-focused businesses.

Education & Research

Technology experience with universities, educational organizations, research institutions, and learning communities.

Technology & Digital Products

Software and technology experience alongside digital product companies, technology organizations, and consulting businesses.

Professional Services & Organizations

Technology experience across professional organizations, real estate, security-related businesses, and operationally complex organizations.

Logistics & Specialized Services

Digital solutions and technology experience supporting logistics, specialized services, business operations, and customer workflows.

Locations

Based in Argentina. Working across the Americas.

Offices in Buenos Aires and New York — partnering with teams across the Americas.

Based in Argentina. Working across the Americas.
  • Buenos Aires, Argentina

    Rodriguez Peña 694 10mo PisoC1020ADN Cap. Fed.Buenos AiresArgentina
  • New York, NY, USA

    488 14th St, Apt 3Brooklyn, NY 11215United States

Have a technology challenge?

Whether you're building something new, modernizing an existing platform, exploring AI, or looking for senior technology leadership, we'd like to hear about it.

Let's talk

Let's work together

Have a technology challenge? Let's talk.

Whether you're building a new product, modernizing an existing platform, exploring AI, or looking for senior technology leadership, tell us what you're working on.

Start a conversation

Have a project, technology challenge, or idea you'd like to discuss? Send us a message and we'll get back to you.

Locations
  • Buenos Aires, Argentina
  • New York, USA

Working with clients across the Americas and beyond.

Prefer email? Write to info@pixablesoft.com