PixableSoft

Technology built to move businesses forward.

We design, build, modernize, and scale digital products — combining senior technology leadership, software engineering, product thinking, and AI to turn complex challenges into practical solutions.

Strategy. Architecture. Engineering. AI. Delivery.

Modern web and mobile product interfaces representing PixableSoft engineering work

Trusted by teams across the Americas

About PixableSoft

Technology experience. Entrepreneurial execution.

PixableSoft is a technology consulting and software engineering company based in Argentina, working with organizations and teams across the Americas.

We help companies turn ideas, challenges, and opportunities into digital products that work in the real world. Our work spans technology strategy, software architecture, product development, platform modernization, artificial intelligence, quality engineering, and technical leadership.

Our approach combines the experience of senior technology leaders with the speed and flexibility of a focused engineering team. We can work alongside an existing organization, lead a new initiative, assess and modernize an existing platform, or assemble the expertise required to take a product from concept to production.

We believe good technology is not about using the newest framework or following the latest trend. It is about making the right decisions for the product, the business, and the people who use it.

What We Do

Technology expertise from strategy to production.

Technology Strategy & Advisory

Better technology decisions — architecture, platform strategy, engineering organization design, assessments, roadmaps, and modernization plans.

  • Technology Audits
  • Architecture
  • Roadmaps
  • Technical Due Diligence
  • Engineering Strategy
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Software Engineering

Reliable digital platforms, APIs, applications, and services using modern architectures and engineering practices.

  • Web Applications
  • Backend Systems
  • APIs
  • Mobile
  • Cloud
  • Integrations
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AI & Intelligent Products

Identify where AI creates real value and turn those opportunities into production-ready products and workflows.

  • AI Agents
  • LLM Integration
  • Document Processing
  • Automation
  • RAG
  • AI Strategy
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Platform Modernization

Assess existing platforms and define pragmatic paths from legacy systems to modern, scalable architectures.

  • Legacy Modernization
  • Architecture Evolution
  • Cloud Migration
  • Performance
  • Scalability
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Product Development

From initial idea to production platform across the full product lifecycle.

  • Discovery
  • Prototyping
  • UX/UI
  • Engineering
  • QA
  • Launch
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Engineering Leadership & Team Augmentation

Senior technology leadership and specialized engineering that integrates directly with client teams.

  • Fractional CTO
  • Technical Leadership
  • Engineering Teams
  • QA
  • Architecture
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How we work

From problem to production.

A focused path from business problem to production systems — and continuous improvement after launch.

  1. Understand

    We start by understanding the business problem, constraints, stakeholders, and outcomes that matter.

  2. Design

    We design the right technical solution — architecture, product approach, and delivery plan — before scaling execution.

  3. Build

    We build iteratively with senior engineering practices, clear ownership, and continuous feedback.

  4. Launch

    We launch carefully — validating quality, reliability, and readiness for real users and real operations.

  5. Evolve

    We continue improving based on real usage, performance signals, and evolving business needs.

Leadership

Senior technology leaders, hands-on.

Experience across strategy, operations, product delivery, and hands-on engineering — aligned around one goal: turning complex technology challenges into practical business outcomes.

Juan Soprano

Founder & CEO

Juan is a technology executive and entrepreneur with more than two decades of experience building products, engineering organizations, and technology businesses across Latin America and the United States. His background spans software architecture and product development through business development, P&L ownership, and multidisciplinary leadership.

At PixableSoft, he leads company strategy and works directly with clients at the intersection of business, product, technology, and AI — shaping roadmaps, architecting solutions, and building the teams needed to turn complex challenges into practical outcomes.

Tomás Lemos

COO

Tomás is an operations and delivery leader with nearly two decades of experience turning complex digital programs into structured, predictable execution. He has led global portfolios and cross-functional teams across commerce, content, applications, and platforms, with responsibility for roadmaps, staffing, financial health, governance, and senior client relationships.

At PixableSoft, he turns strategy into an operating model — aligning people, scope, budgets, risks, and delivery practices so ambitious work can move from decision to production without losing momentum, quality, or commercial discipline.

Matias Banzas

Partner & Principal Engineer

Matias is a senior software engineer and technical leader with broad experience across full-stack development, platform engineering, and scalable systems. His career spans startups and global technology teams, with hands-on work across backend and frontend architecture, APIs, performance, code quality, and the practical realities of shipping reliable products.

At PixableSoft, he brings technical depth to delivery — shaping architectures, solving difficult implementation problems, mentoring engineers, and helping teams make pragmatic decisions that keep products maintainable, efficient, and ready to evolve.

Clients & Industry Experience

Experience across industries. Technology built for different realities.

From global brands and universities to sports organizations, travel companies, retail businesses, technology companies, and digital products, PixableSoft has worked across a diverse range of industries.

That cross-industry experience helps us bring proven ideas from one market into another while understanding that every business has its own customers, operations, technology constraints, and opportunities.

Experience across

  • Sports & Entertainment
  • Retail & Consumer
  • Travel & Hospitality
  • Education & Research
  • Technology & Digital Products
  • Professional Services & Organizations
  • Logistics & Specialized Services

Full client portfolio across industries.

Selected work

Outcomes from recent engagements

Representative engagements (anonymized where needed). Details reflect team delivery experience; named logos elsewhere may include prior team experience and remain subject to client permission.

National retail group

Role
Architecture & product engineering partner
Challenge
Fragmented storefront and inventory systems slowed campaigns and made omnichannel inventory unreliable.
Approach
Stabilized critical paths, introduced a modular API layer, and shipped incremental releases with shared observability.
Technologies
  • TypeScript
  • Node.js
  • Cloud
  • CI/CD
Outcome
Faster campaign launches and a clearer path to replace legacy modules without a risky big-bang rewrite.

They joined as operators, not slide-deck advisors — and the platform got quieter under load.

VP Technology (anonymized)

Professional services firm

Role
AI product & delivery lead
Challenge
Teams spent hours searching contracts and past work; knowledge lived in inboxes and shared drives.
Approach
Scoped a retrieval-augmented assistant over approved corpora, with human review gates and audit logging.
Technologies
  • LLMs
  • RAG
  • Python
  • Secure cloud
Outcome
Pilot users cut research time on repeat questions while keeping sensitive material inside controlled systems.

Media & entertainment brand

Role
Mobile & backend engineering
Challenge
A consumer app needed modern architecture, performance work, and a release train the business could trust.
Approach
Rebuilt critical screens, hardened APIs, and established QA and release practices aligned to content calendars.
Technologies
  • iOS
  • Android
  • APIs
  • Performance
Outcome
More predictable releases and a measurable drop in crash-driven support tickets during peak windows.

Locations

Based in Argentina. Working across the Americas.

Offices in Buenos Aires and New York — partnering with teams across the Americas.

Based in Argentina. Working across the Americas.
  • Buenos Aires, Argentina

    Rodríguez Peña 694, 10º pisoC1020ADN, Cap. Fed.Buenos AiresArgentina
  • New York, NY, USA

    New York, NYUnited States

Let's work together

Have a technology challenge?

Whether you're building a new product, modernizing an existing platform, exploring AI, or looking for senior technology leadership, tell us what you're working on.

Locations
  • Buenos Aires, Argentina
  • New York, NY

Working with clients across the Americas and beyond.

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Prefer email? Write to info@pixablesoft.com